Content Studio: one brief in, a finished social campaign out (and what it costs)

Content Studio gives you a whole ad team in one page: a strategist, copywriter, designer, creative director, and videographer that turn a single brief into a finished, ready-to-post campaign. You write what you want, the team produces a caption plus a poster (and, if you ask for it, a short vertical video), and the deliverable lands in your campaigns gallery. You are billed from your wallet only when something is actually produced.

Where to find it

Go to Marketing in the left sidebar, then open Creative Studio under the Studio section. Content Studio is the first tab across the top, next to Copy Studio, Senior Scriptwriter, Image Studio, Design Studio, and Graphic Designer.

How to brief your team

1. Give the project a title. Something you will recognize later in the gallery, like "Fall wedding open house".
2. Tell the team what to make. In the brief box, spell out the message, the offer, and anything that must appear. The more specific the brief, the closer the first result lands to what you had in mind.
3. Pick a format. Choose Post for a caption plus poster, or Short video for a poster plus a short vertical video suited to Reels, TikTok, and Shorts.
4. Add an audience (optional). For example "engaged couples in Miami". This helps the team aim the tone and hook.
5. Decide on the video render. If you picked Short video, the Render the video checkbox controls whether the vertical clip gets produced. The poster and caption are always made; the video adds the clip on top.
6. Click Send to the team. Your brief goes to the AI ad team and production starts.

Tracking your campaigns

Every brief you send appears in the Your campaigns gallery below the form, each with a live status. While the team is producing, the card reads "Your team is on it." When the work is done, the finished deliverable - caption, poster, and video if you requested one - lands right there in the gallery, ready to grab and post.

What it costs

Content Studio is wallet-billed at 3x the raw production cost, and you are only charged when a campaign is actually produced. Sending a brief does not charge you by itself - the billing happens on production. Your wallet balance and usage breakdown live in Settings > Usage, where you can also turn on auto top-up or set a monthly spend limit if you want a hard cap.

Tips for better results

• Include the concrete details that must appear: dates, prices, offers, and the call to action.
• Name the feeling you want - "warm and celebratory" reads very differently from "bold and urgent".
• Use the audience field. A brief aimed at "engaged couples" produces different copy than one aimed at "corporate event planners".
• Skip the video render when you only need a feed post - you will still get the caption and poster.

Still stuck? Submit a ticket from this help center and we'll take it from there.