Grow your list: the embeddable signup form and double-opt-in subscribers

The Subscribers page gives you a copy-paste signup form for your website and a clean, permission-based list of everyone who joins. Because signups are double opt-in, everyone on the list actively confirmed they want your emails - which protects your deliverability and keeps you on the right side of anti-spam rules.

Where to find it

Open the Clients area from the left sidebar, click Newsletters, then switch to the Subscribers tab.

Put the signup form on your website

1. Scroll to the Embed signup form card.
2. Click Copy to grab the HTML snippet. It's a small, self-contained form with an email field and a Subscribe button, styled to look good anywhere.
3. Paste it into your website wherever you want the form to appear - a footer, a landing page, a blog sidebar.

The snippet is safe to paste publicly. Your organization id inside it is just an audience pointer, not a secret: the endpoint validates the organization, rate-limits repeat attempts, and never confirms anyone automatically, so a leaked id can't be used to spam-subscribe other people.

How double opt-in works

1. A visitor enters their email in your form and clicks Subscribe.
2. They appear on your Subscribers page with a Pending status and receive a confirmation email.
3. Only after they click the confirmation link do they become Confirmed.

Confirmed subscribers are the people you can then use as a newsletter audience. If someone opts out later, they show as Unsubscribed.

Manage your list

• Status filters: switch between All, Confirmed, Pending, and Unsubscribed to see exactly where each person stands. Each chip shows a live count.
• Add a subscriber: you can add someone manually when they've given you permission another way, for example on a paper form at an event.
• Remove a subscriber: take someone off the list at any time.

Why the pending count matters

If you see signups stuck in Pending, those people never clicked their confirmation email. That's normal for a portion of signups - but if almost nobody confirms, check that your confirmation emails aren't landing in spam, and consider verifying a sending domain in Settings.

Still stuck? Submit a ticket from this help center and we'll take it from there.